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April 6, 2004: Counter bad private duty press with your own positive PR messages

Looking to generate good media for your private duty home care operation?

"Before setting out a marketing/public relations campaign, it is imperative to understand who your customer is and the messages they should be getting about your company," Merrily Orsini, president of My Virtual Corporation, told more than 150 attendees at last month's second annual National Private Duty Association meeting in San Antonio, Texas.

Orsini, the keynote presenter at the event and a former private duty business owner, provided a list of seven instances to use to promote your company. On the list: any addition or promotion of personnel within your agency and new partnerships or agreements with other businesses. [Look for the May issue of Private Duty Insider for the complete list, along with other tips from private duty agencies using public relations to increase their exposure in their community.]

Getting your message out may become even more critical as private duty agency managers face bad press, thanks to an article in the Feb. 27 issue of SmartMoney magazine. The article lists 10 critical faults of private duty home care companies. [Look for more details in the May issue of PDI.]

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