Tips For Blockbuster Marketing
Tip #1: It’s kinda a big deal
Tip #2: You had me at hello
Tip #3: Roll out the red carpet
Tip #4: You want the truth?
Tip #5: Frankly, my dear, I don’t give a tweet
Black Stone Family of Services When Black Stone wanted to take their four different components of services to market, corecubedprovided the strategic guidance necessary to create the Black Stone Family of Services. See the logos here.
At Home Solutions Kim McCreery provides in-home care to a variety of populations in three offices south and east of Phoenix, Arizona. Her business model is one that brings resounding praise from her clients and employees alike. To better showcase the unique qualities that At Home Solutions has to offer, corecubed was brought on board for the strategic planning and implementation process. Check out their new marketing materials.
Flame Run Brook White, a talented glass artist and the owner and operator of Flame Run, a prestigious glass art gallery in downtown Louisville, has been partnering with corecubed since 2003 for all his marketing needs. For his upcoming Christmas in July sale, corecubed designed this attractive flyer and created a matching eNewsletter to send to Flame Run’s email database.
Web Sites As a full-service marketing agency, not only does corecubed offer a wide variety of Web design capabilities, but we also offer ongoing maintenance and upkeep on sites we’ve previously built. Here are some of the sites we regularly maintain:
Heath Cardinal Kitchens Care IV ECO-Cell Keswick Caring Senior Services Kentucky Habitat for Humanity Milissa Montini D&W SIlks
Flame Run Brook White of Flame Run Gallery receives an Outstanding Father Award and is honored on KET.
Interested in hearing from Merrily Orsini more than once a month? Check out MerrilyOrsini.com for her strategic marketing tips, insider perspectives and updates on her speaking engagements.
Are you on Facebook, Twitter or LinkedIn? Follow Merrily Orsini on each and have udpates delivered right to your desktop! Where in the world is Merrily? Become a fan!
Facebook
Linked-in
Twitter
corecubed
At corecubed, we tell a client’s story to help them sell a product or service. Our specialty is monthly marketing communications. corecubed has a special niche in servicing businesses that offer products or services that are considered “at need”, meaning that the consumer may not be interested in the product or service until the need arises. The MOSTSM program is a prime example of the strategy, now serving home care and home health care companies across the USA. Visit MOST for Your Marketing for more information.
MOSTSM for Medicare! Now Available for Medicare Certified Agencies As a complement to our successful MOSTSM program which is targeted to non-medical home care or geriatric care managed home care agencies, corecubed now offers a marketing program ideal for Medicare certified home care agencies. This program utilizes some of the popular portions of the original robust program but targets the medical referral sources with issue-specific and program-specific email blasts/faxes. The goal is to educate as to a better understanding of making a Medicare referral one small learning task at a time. The program works hand in hand with a community liaison and provides a reason to visit monthly. Please contact MOSTSM at most@corecubed.com for further information if you are interested in our Medicare program.
www.most4yourmarketing.com is a geographically specific high end turn-key monthly marketing communications program designed to supplement the work of a direct field marketer, targeted at home care and home health agencies.
www.markethomecare.com offers specific and targeted marketing, operational and training products to home care and home health care agencies and geriatric care managers.
www.merrilyorsini.com for appearances, articles and insights by Merrily Orsini, Managing Director of corecubed.
New marketing is about the relationships, not the medium.
Ben Grossman, founder and chief strategist for BiGMarK
If content is king, then conversion is queen.
John Munsell, CEO of Bizzuka
Get in Queue for this Summer’s Blockbuster
The horror/thriller Jaws goes down in history as the first ever summer blockbuster sensation, setting the precedent for summers filled with highly-anticipated, big-budget action adventure movies. The release of Jaws nationwide, along with a nationwide marketing campaign, was unheard of in the entertainment industry at the time. But the strategy paid off, and the movie became a box office smash hit. Today, most summer blockbusters launch elaborate marketing campaigns as soon as production is announced. Movie trailers, fan Web sites, promotional merchandise and other hype-inspiring gimmicks for these high-budget thrillers begin appearing long before the movie is scheduled to hit theaters.
Obviously, few companies can come close to the marketing budgets allotted for the summer’s hottest films. So how do you get summer blockbuster quality marketing without a blockbuster budget? Make sure your company is keeping up with the hottest marketing technology of today. That would be social media: a relatively new, cost-effective and surprisingly fun form of marketing.
Social media: blockbuster marketing on an indie budget.
Despite its rage, not everyone is in the social media 411. Essentially, social media is Internet-based communication that makes it possible for two-way conversations between a business and its customers, whether that is through comments posted at the end of a news story or on an Internet forum, information added to a wiki, posting a podcast on a company Web site or a video on a company’s Facebook page.
Social media is creating a revolution in traditional marketing across all industries, encompassing a variety of different types of marketing by providing easily-accessible platforms for exchanging information. First came the Web, then blogs, and now interactive technology that allows customers to have access and input never before possible.
Because most popular social media Web sites were originally created as fun, entertainment-based platforms for high school and college students to communicate and share videos online, it is no surprise that the entertainment industry is a known leader in using social media to generate revenue-grossing hype for summer blockbusters. However, social media has evolved into a viable marketing tool for all types of businesses, in all industries, and should be considered as an important new component of your company’s overall marketing strategy.
Here are some practical ways to make an unforgettable entrance into the world of social media.
Launch a company Facebook fan page.
No matter how critically acclaimed a movie is, the real measure of success boils down to one thing: how it fared at the box office. Businesses face the same challenge - if nobody buys your service or product, your business won’t be around for very long. The “fans” (aka clients or customers) of what you’re selling are truly the bread and butter of your company. Facebook - a social networking site that lets members (either individuals or companies) create profile pages and interact with users – can serve as a platform where companies can establish their brand by posting press releases, images, videos, podcasts and other media. Customers, partners and colleagues who become “fans” of your company will receive immediate notifications as soon as you post something new, so it’s a great way to keep them up to date with recent developments. It also pays to create profile pages on LinkedIn, and other professional networking sites that are similar to Facebook, since different people favor different sites. AND, the traffic resulting from these social media sites has a positive effect on those enviable search engine rankings.
Become a social butterfly with ‘social media releases’.
Historically, press releases have been limited to text. But when you’re trying to promote your company’s latest, greatest product to hit the market, this method may be too old fashioned to generate the best results possible. Now that the public is becoming addicted to interactive technology, new, so-called “social media releases” have been created to satisfy the preference to see rather than read information. Social media releases incorporate the Internet and technology to make the reading experience more engaging for the user. They often contain links, audio, video and text that are organized by sections that make it easy for bloggers to incorporate them on the Web pages. Don’t forget to link back to your Facebook, Twitter and LinkedIn pages.
Offer a glimpse of "behind the scenes".
Major motion picture studios that produce mega summer blockbusters understand how important it is for the audiences to connect with the film on multiple levels to keep them excited about the project. Letting audiences have a sneak peak at what’s going on behind the scenes is an easy way to help them connect.
For small businesses that wish to give their clients and customers a “behind the scenes” perspective, blogging may be the answer. A blog is like an online diary with brief entries describing thoughts or events. A good blog should build interest, awareness, enthusiasm and trust. When a blogger is authentic, passionate and an expert with knowledge to impart, it draws the attention of users who are interested in the product or service. As trust is built through this communication, it becomes a customer generator. Here are some examples of employee blogs from companies of various industries:
Are you buzz-worthy? Flock to a Twitter account.
Out of sight, out of mind … that’s an unfortunate adage for a summer blockbuster. However, a Twitter account can help ensure that your company remains on potential and existing clients’ minds on a regular basis. Despite its seemingly meek name, consumers’ cries for on-the-go content and engagement have allowed the micro-blogging Web site Twitter to make a squawking entrance into today’s business scene. Twitter has been compared to the modern day telegraph and is focused on quick snippets of information, with “tweets” limited to 140 characters.
Tweets are posted mainly via cell phones but can be followed through email, Web and blogs. You can tweet about a new local resource, helpful articles or new services you provide at the exact moment they launch. Companies have also been using Twitter to gain followers through exclusive sales. The rapid word-of-mouth factor that Twitter harnesses made Dell Computer’s @DellOutlet over $2 million in sales. Twitter also allows companies to monitor what is said negatively and positively about their products and services and respond quickly.
Overall, one of the great consequences that social media brings to the table is allowing a company to market to a wider audience for a smaller price. Using the open communication that is inherent in social media, be sure to listen to your audience’s requests and insights and use this information to cater your company’s products or services to the customers’ needs. Show them why you’re blockbuster material!
Ready to buy a ticket to the thriller of the year…social media? corecubed can make it happen for you, from social media strategy for your product or service to set up to implementation. So put down your popcorn and call us today or shoot us an e-mail and we’ll consult with you to create a social media marketing plan that will rank you tops at the box office.
corecubed.com 800.370.6580 x1 info@corecubed.com © 2009 corecubed
Facebook
Linked-in
Twitter
The horror/thriller Jaws goes down in history as the first ever summer blockbuster sensation, setting the precedent for summers filled with highly-anticipated, big-budget action adventure movies. The release of Jaws nationwide, along with a nationwide marketing campaign, was unheard of in the entertainment industry at the time. But the strategy paid off, and the movie became a box office smash hit. Today, most summer blockbusters launch elaborate marketing campaigns as soon as production is announced. Movie trailers, fan Web sites, promotional merchandise and other hype-inspiring gimmicks for these high-budget thrillers begin appearing long before the movie is scheduled to hit theaters.