|
Black Stone
As the largest provider of in-home services to seniors in Southwest Ohio, the Black Stone Family is continuing its expansion and service lines. Updating the corporate image and telling the Black Stone Family story are two things that corecubed is doing for this wonderful client. The process started with a strategy, and is being implemented over time as corecubed assumes the role of marketing partner with Black Stone.
At Home Solutions
Kim McCreery provides in-home care to a variety of populations in three offices south and east of Phoenix , Arizona. Her business model is one that brings resounding praise from her clients and employees alike. To better showcase the quality and the difference offered by At Home Solutions, corecubed has done a strategic planning process and is implementing the suggestions. This logo is the first step in the agency redesign. |
|
Seeking quality caregivers and successful recruitment builds a strong home care agency. Learning the best ways to recruit and retain quality caregivers is a skill set that builds the foundation for a strong agency. From recruitment literature to orientation and training, our recruitment products will put your agency on the path to building a strong, dependable caregiver team. View our various recruitment products geared for home care agencies.
Interested in hearing from Merrily Orsini more than once a month? Check out MerrilyOrsini.com for her strategic marketing tips, insider perspectives and updates on her speaking engagements.
Are you on Facebook, Twitter or LinkedIn? Follow Merrily Orsini on each and have udpates delivered right to your desktop! Where in the world is Merrily? Become a fan!
Follow Merrily Orsini on:
 Facebook
 LinkedIn
 Twitter
corecubed's Facebook Page
|
At corecubed, we tell a client’s story to help them sell a product or service. Our specialty is monthly marketing communications. corecubed has a special niche in servicing businesses that offer products or services that are considered “at need”, meaning that the consumer may not be interested in the product or service until the need arises. The MOSTSM program is a prime example of the strategy, now serving home care and home health care companies across the USA. Visit MOST for Your Marketing for more information.
MOSTSM for Medicare! Now Available for Medicare Certified Agencies
As a complement to our successful MOSTSM program which is targeted to non-medical home care or geriatric care managed home care agencies, corecubed now offers a marketing program ideal for Medicare certified home care agencies. This program utilizes some of the popular portions of the original robust program but targets the medical referral sources with issue-specific and program-specific email blasts/faxes. The goal is to educate as to a better understanding of making a Medicare referral one small learning task at a time. The program works hand in hand with a community liaison and provides a reason to visit monthly. Please contact MOSTSM at most@corecubed.com for further information if you are interested in our Medicare program.
|
|
MOSTSM is a geographically specific high end turn-key monthly marketing communications program designed to supplement the work of a direct field marketer, targeted at home care and home health agencies.
www.markethomecare.com offers specific and targeted marketing, operational and training products to home care and home health care agencies and geriatric care managers.
www.merrilyorsini.com provides the latest information on appearances, articles and insights by Merrily Orsini, Managing Director of corecubed.
|
|
Say “I do!” for everlasting business success…
 Successful weddings don’t just happen. They take careful planning and attention to detail. The cake has to be there on time. There have to be enough cheese cubes and punch to go around. And all of that planning has to be done within the confines of a set budget.
The same careful orchestration and attention to detail are required on the day a new product is launched. While the onlookers probably won’t throw birdseed like they do at a wedding, the event requires strong organizational skills, grace under pressure and the ability to stick to a budget. Nervous about your next wed - uh - product launch? Here are some tips on pulling off the event without a hitch.
Start planning early
 Every couple is different, but most weddings don’t come together at the drop of a hat. Wise couples plan The Big Day months – if not years – in advance. The same wisdom should be applied to the launch of a new product.
Launching a great new product takes strategy and planning. That forethought should take place well before the product is rolling off the assembly line, or the service is offered.
As soon as the engagement ring is slipped on her finger, a bride-to-be starts thinking about wedding plans. In the same fashion, the proper time to start thinking about the launch plan is as soon as a decision is made to launch a new product or service.
Make up the guest list
 Every event requires a guest list. For a wedding, that means drawing up a list of the bride’s and groom’s family members, friends, acquaintances, classmates, colleagues and anyone else interested in witnessing the union of this pair. Let’s face it: more attendees mean more wedding presents.
A similar rule applies for product launches. Who you invite is just as important as what you invite them to. Targeting people who have an interest or a reason to attend the event is key to a successful wedding party or a successful product or service launch.
Who will be interested in your product or service? And more importantly, who is most likely to be interested in the launch? Just as you would not invite anyone who might spoil the wedding or reception, you should also be choosy about who you invite to a product launch. Focus on your target audience, and only invite those who REALLY might come and are genuinely interested.
Your current clients deserve invites. So does anyone who has ever expressed an interest in being a client. Does your company regularly distribute eNewsletters? Those subscribers might be offended if they don’t get a heads-up. In truth, anyone and everyone in your target demographic should be aware of what’s going on and why they need to be there…and HOW the new product or service will benefit them.
Develop “invitations”
The enormous amount of stationery involved in a wedding is surprising. Anyone who has ever ordered wedding invitations knows just how many pieces it entails, from Save-the-Dates and the actual invitations, to inserts, thank-you notes and envelopes galore! There are also programs, menus, seating cards, guest books, wedding announcements, and more!
Product launches also have their own kind of multi-layered invitations. The invites might include product sheets, case studies, images, testimonials and other marketing materials. Print, however, is not the end-all it used to be. Even weddings are now including online channels as well. PLUS, to really generate long-term commitment and interest, you’ll need a good integrated marketing strategy. This might include print and online advertising, direct marketing, e-mail campaigns, Web site updates, product literature, sales promotions, employee communications, trade show rollouts and media coverage.
As noted earlier, pre-planning is the key to success. It’s a good idea to have these materials ready a couple of months before launch. The sooner the details are agreed upon, the better.
The wedding planner
 If a couple wants to have the perfect wedding, they hire a wedding planner to make the process as smooth and effortless as possible. Likewise, if you are announcing a new product or service, you will want to have the benefit of an expert marketing team as your guide to assure a successful launch that will lead to the commitment resulting in long-term happiness. An experienced team can handle all of the details and provide solutions for any last-minute surprises.
Why not call the experienced team at corecubed? Our marketing experts have the know-how, the expertise, the experience and the proven strategies to plan and execute the perfect launch…and we will NEVER leave you at the altar.
Make a long-term commitment to monthly communications
Do you, the client, want to grow your business with a partner that can stand behind you, look out for your best opportunities, and always be on your side, no matter what? Then agree to make a long-term commitment for monthly marketing communications to be your lawfully wedded marketing strategy!
|
If I’m going to do something, I do it spectacularly or I don’t do it at all.
Prince Alwaleed Bin Talal Alsaud
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
Sun Tzu |
corecubed.com
800.370.6580 x1
info@corecubed.com
© 2009 corecubed |
