At corecubed we tell a client’s story to help them sell a product or service. Our specialty is monthly marketing communications. corecubed has a special niche in servicing businesses that offer products or services that are considered “at need”, meaning that the consumer may not be interested in the product or service until the need arises. Visit www.corecubed.com for more information.
The MOSTSM program is a prime example of the strategy, now serving home care and home health care companies across the USA. Visit www.most4yourmarketing.com for more information.
New Medicare-certified home care marketing program!
As a complement to our successful MOSTSM program, corecubed now offers a marketing program ideal for Medicare-certified home care agencies. If you are a Medicare-certified agency, we have now created special material that will work for that portion of your business, focused on handouts to referral sources, and some educational email blasts/faxes targeted to the medical referral sources and specific to understanding how to refer better for those qualified under Medicare. Please contact MOSTSM at most@corecubed.com for further information if you are interested in our Medicare program.
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Home Care Sales
Home Care Sales, under the leadership of home care industry expert Melanie Stover, OTR/L, MBA, MS/ISM, is dedicated to providing sales coaching for home care professionals. Since Melanie understands how important first impressions are to sales, she partnered with corecubed to redesign her Web site. Check it out here.
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Pioneer Home Health Care, Inc.
Because Pioneer Home Health Care emphasizes quality in everything they do, they teamed up with corecubed for the design and launch of a high-quality Web site that showcases the company’s exemplary qualities. View their new site here.
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CARING Magazine:
Merrily Orsini regularly shares her expertise in marketing home care to the readers of CARING Magazine. See her most recent article on increasing the visibility of your agency’s Web site here.
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MOSTSM is a geographically specific high end turn-key monthly marketing communications program designed to supplement the work of a direct field marketer, targeted at home care and home health agencies.
Market Home Care
offers specific and targeted marketing, operational and training products to home care and home health care agencies and geriatric care managers.
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“Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.”
Jay Conrad Levinson
"All GROWTH depends upon activity. There is no development physically or intellectually without effort, and effort means work."
Calvin Coolidge
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Turn Spring Fever Into Spring FERVOR For Your Business
 Ahh, spring is in the air. The days last longer, the sun shines brighter and spring fever is in full force. For those with green thumbs, the smell of warming soil can create the itch to dig in and get a jump start on planting some new seeds for a colorful summer garden or a bountiful summer harvest.
This spring, why not turn spring fever into spring FERVOR for your business? Plant some new marketing seeds and ensure your business has a plan that will harvest success.
Follow these tips and you’ll cultivate a strong business, sprout success and see profits grow like a beanstalk!
Planting Marketing Seeds For Business Growth:
Check Your Soil; Know Your Climate.
 It may be unglamorous, tedious work, but it’s essential to “check your soil” before planting a marketing plan. Unless you understand the growing conditions, you can never understand what strategies to put in place for the most success. This means you must learn everything about yourself, your business and the marketplace in which your business desires to be competitive. This research is essential to your marketing. You can:
- Do a SWOT analysis, for starters. Learn everything you can about your business’s strengths and weaknesses, your opportunities and threats, the competition and the marketplace. To achieve the highest rate of success, you must know what you are working with and who you are working against, inside and out.
- Examine any and all marketing efforts you might have done in the past. What has worked and what has not? Do you know why? Now is the perfect time to learn from your history.
Pick The Flowers That Are Best For You!
 You now know your soil and your climate. Now the fun part…picking the marketing flowers you want to grow that are best for you to get the desired results!
When establishing a marketing tool kit, you are choosing the techniques and strategies you want to use for business growth. You’ve done your basic research (Tip 1) so by now, you know your industry and where you stand in the marketplace. You also have handy an understanding of all your previous marketing efforts and how they worked for you. When selecting a strategy for the future, pick one that gives you the highest opportunity for success. At corecubed, we believe a strategy that encompasses regular communication done monthly is one that is most likely to succeed. Monthly marketing relies on regular communication through monthly contact with your targeted audience in order to keep you top of mind. Targeting your marketing touches to the audience will assure your audience will pay attention.
A monthly marketing strategy, much like steady, strong perennials, will grow and remain in your garden year after year. A successful strategy will adapt to the current climate and resiliently survive “cold snaps” in the economy as much as it will thrive in a summer of success.
Mulch and Maintain Your Marketing.
 Your marketing garden needs constant attention in order to grow and thrive. You cannot simply plant your marketing seeds and expect them to grow without any effort. If your marketing goes unmaintained, it can become overgrown with weeds and destroy your ROI. A marketing garden needs maintenance!
If you have adapted a strategy of monthly marketing, plan your monthly touches in advance. Make sure each point of contact you make with your target audience is branded and personalized. With corecubed’s MOSTSM monthly marketing program for the home care and home health industries, for example, monthly marketing touches for our clients are prepared with great care several months in advance. We ensure that every touch works to achieve the overall marketing goal. Every flower and plant work into the landscape of our marketing vision. We never select a marketing tool that doesn’t work to ENHANCE the overall strategy.
Constantly review your marketing strategy. Is it cohesive? Do all your plants and flowers work together? Or are weeds taking over and distracting from your success?
And Remember…. Sit Back and Enjoy the Flowers!
 You’ve worked hard on your marketing garden. So take the time to sit back and enjoy the fruits of your labor! Look at the pretty flowers you’ve created; hopefully the marketing you’ve planned and implemented is growing your business.
Interested in adding to your marketing garden? Contact corecubed to have our team of marketing experts craft a monthly marketing campaign just for your business! corecubed tells a client’s story in order to grow their business. A full service marketing, design and PR agency, corecubed specializes in creating monthly marketing campaigns for a wide variety of industries, including home care.
Can you dig it? We knew that you could!
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