corecubed: Create “Marketing Love” and Go Steady With Your Clients!

At corecubed we tell a client’s story to help them sell a product or service. Our specialty is monthly marketing communications.
corecubed has a special niche in servicing businesses that offer products or services that are considered “at need”, meaning that the consumer may not be interested in the product or service until the need arises. The MOSTSM program is a prime example of the strategy, now serving home care and home health care companies across the USA. Visit the Web site for more information.

corecubed is feeling the love of our clients and seeks to add another project manager with passion for doing a job well. Details are listed at the link below. Feel free to send this to someone who strives for excellence and works because it is fulfilling to do a job well. Click here.

Senior Planning Services

December 2008
Suzanne McNeely of Senior Planning Services provided insight for holiday activity ideas for young and old in Santa Barbara Family Life Magazine. See the article here.

January 2009
Suzanne McNeely of Senior Planning Services provides valuable emergency disaster planning information on LifeAfter50.com. Read her article here

CARING Magazine:
Merrily Orsini regularly shares her expertise in marketing home care to the readers of CARING Magazine. See her most recent article on using the agency Web site as a hospice care . Read her in-depth article here.

MOSTSM is a geographically specific high end turn-key monthly marketing communications program designed to supplement the work of a direct field marketer, targeted at home care and home health agencies.

Market Home Care
offers specific and targeted marketing, operational and training products to home care and home health care agencies and geriatric care managers.

MerrilyOrsini.com is an aggregator for appearances and articles by Merrily Orsini, Managing Director of corecubed.

Work is love made visible. And if you cannot work with love but only with distaste, it is better that you should leave your work and sit at the gate of the temple and take alms of those who work with joy.
Kahlil Gibran

To be successful, you have to be able to relate to people; they have to be satisfied with your personality to be able to do business with you and to build a relationship with mutual trust.
George Ross

Create “Marketing Love” and Go Steady With Your Clients

It’s all about the relationships.

We don’t mean relationships with your spouse or significant other here—but relationships with your customers. Without loyal customers, your business simply cannot thrive. So how can you go about creating loyal customers? Like we said, it’s all about the relationships...

So imagine for a minute that we are not talking about building rapport between a “business” and a “client” but instead, between two people. Because, if you think about it, creating a successful professional relationship is a lot like creating a successful romantic relationship. It’s a little bit science, a little bit of finesse, some attraction to each other, a little bit of sweet talking and a whole lot of hand-holding at the movies before you get to that first kiss.

Make a good first impression.

“Lorraine, you are my density.”

Just as George McFly in the film Back to the Future failed to impress the love of his life with those famous tripped up words, poor company branding can set off a similar negative impact on potential clients. Develop a distinctive style and look and hone in on your business’s true “personality”. Make sure that all of your materials reflect your branding flawlessly. If you have great messaging and visuals to support the message, your branding or “personality” will make potential clients and referral sources more receptive to trying what you have to offer. But be certain that what you are offering is the genuine you, and not something that is made up and not the real you. Being true to who you are is one basic component to a successful long-term relationship.

Strut your stuff.

Oftentimes in order to get the girl, a guy must make repeated efforts to catch her eye.

Even psychology research has shown that recognition creates more positive feelings than anything else, so those repeat efforts certainly have an effect. As a professional, you should consistently strive to make your business familiar to potential clients and referral sources. You can even consider planning a monthly marketing campaign to reinforce your messages with target audiences. Keeping top of mind means that you are continuously making an impression, and catching the eye of the current or potential customer so they will think of you.

Make sure the messages you are putting out there about your company are honest, true and showcase who you are. Let your marketing communications trigger the interest between you and your potential customers. Your marketing communications are the way customers will get to know you, so put yourself out there - the more opportunities people have to see you, the more they will feel comfortable about accepting a “first date”.

The first date.

Remember, as in personal relationships, you want to be honest, straightforward and exceed expectations. You would never arrive late for a date on purpose, so why would you be late for a deadline? Be on time, say, “Thank you,” and make it your personal mission to have clients enjoy working with you.

Happy customers are repeat customers. And from experience, we know that it’s more cost-efficient to work with repeat clients than it is to try and bring in NEW clients. Also, don’t forget the value of word-of-mouth. Just as a woman who has had a great date will tell ALL her friends about it, you want your customers to sing like canaries to their colleagues, friends and acquaintances about your great products and services. Referrals for customers will be your biggest asset…and they stem from treating your “date” right!

Keeping the home fires burning.

To keep the spark in a relationship, you have to work at it. Plan special occasions; do sweet things; listen attentively even if you have heard that story several times before. The same is true in a business relationship.

Even if the customer is happy with the service or product, don’t get complacent. Try something different every once in a while, just for spice. Be communicative and ask if you are still making the grade. Give some little love gifts on special occasions. And keep the interest level high.

Do you feel the marketing love? If your business is looking to build a lasting relationship with your target audience, contact corecubed! Our team of seasoned professionals will help you craft a strategic campaign to build valuable relationships with your targeted audience.

Newsletter Archives
2009		2008
January 09 - Marketing Workout		November 08 - Say Thanks October 08 - A Strategy of a Different Color September 08 - Niche Marketing: Bellisimo! August 08 - The Differentiation Game July 08 - No Big Easy for Marketing June 08 - Introducing New Products or Services May 08 - Marketing Message Consistency April 08 - Using the Internet to Spread the Word March 08 -Marketing Strategies for a Mature Business February 08 - Marketing a Growing Business January 08 - Start-up Marketing