February 2007 online newsletter

Practice for Success?
corecubed introduces you to our secret weapon

This morning I was in Target buying a lampshade. In the checkout line behind me were a harried young mother and her five-year-old daughter. I watched casually as the little girl eyed the candy counter and her mom unloaded the shopping cart.

“Mommy? Have I been good in here today?”

“Pretty good,” her mother responded distractedly.

The girl paused and then reached for a piece of candy and held it up to her mother, “Can I have this please?”

“Maybe. Well, we’ll see. Let’s take care of this first,” her mother replied.

I left before the final result, but I was confident the little girl would get what she wanted.

Why am I sharing this story?

Because the girl was SMART in setting her goal of getting what she wanted (as mentioned in corecubed’s December 2006 newsletter).

  • Specific – she had her candy in hand
  • Measurable – she only wanted one piece for that moment
  • Agreed Upon – she involved her mother in the decision
  • Realistic – she based her question on the result of research
  • Timed – she waited until the checkout line and got her mother to acknowledge her good behavior

Her SMARTness Reminds Me of---

Henry Pellerin. Henry is not only a valued client of corecubed, he is also the secret behind corecubed’s recent surge in new clients and expanded business from existing clients. His no-nonsense way of looking at the world through a salesman’s eyes has transformed the way we look at our business.  We are so excited about our results with Henry that we wanted to share him with you.

Who is Henry Pellerin?

Henry is founder of SalespreneurEDGE (and VantaEDGE). A skilled sales trainer, Henry has more than 15 years' experience in sales training and sales management. He offers custom sales training, coaching and mentoring support to help small businesses achieve success.

Henry Pellerin is the Real McCoy when it comes to sales.  Henry is a man who:

  • Once closed a $56 million deal in less than 3 months
  • In 7 years grew sales at one company from $12 million to $56 million
  • Was instrumental in driving sales at another firm from $123 million to $500 million

Insights from Henry Pellerin

The 90-day Miracle or…How To Be Better At Sales – Fast
Here’s a simple recipe for success:

  1. Plan
  2. Track
  3. Measure
  4. Repeat

It sounds easy.

But if it’s that easy, why do 85% of small businesses fail in the first year? (May 5, 2004 USA Today)

The Trap
It’s not that people are lousy at what they do. Most small business owners know their product/service inside and out. They can deliver the goods. That’s not why businesses fall short.

Can you guess the reason?

It’s because the entrepreneurs fall into the trap of being so passionate about what they do that they get bogged down in non-revenue generating operational details. They are swamped. Snowed under. Overwhelmed.

For what?

Henry David Thoreau hit the nail on the head when he wrote:

“It’s not enough to be busy; so are the ants.
The question is, 'what are we busy about?'”

Purposeful Planning
To be successful – at anything – it is important to do everything with a purpose. For small business owners, that means paying attention to these four key areas:

  1. Sales
  2. Marketing
  3. Growth
  4. Profitability

Until the top three elements are tackled, (profitability) success will be a happy accident at best.

“There is nothing worse than a fuzzy concept.”
Ansel Adams

You Are Invited…

If you’re a small business owner, an entrepreneur, or sales representative, would you like to:

  • Use Henry Pellerin’s tried-and-true tools and resources?
  • Share ideas and network with other small business owners and sales professionals?
  • Get specific techniques for your unique business or sales situation… instead of a canned, generic package?
  • Use a system that explains step-by-step in detail the actions needed to grow your business?
  • Access a system that delivers personal (instructor led) and e-learning tools to help you reach your sales goals?

If your answers to any of the above are “yes”, we are pleased to introduce you to SalespreneurEDGE, a Web based service that will improve your chances of success.  All you have to do to get started is join Henry Pellerin’s Premier Small Business Sales Training & Support Resource at SalespreneurEDGE. 

Why should you favor SalespreneurEDGE over other resources?

Henry explains that even though you can hit the library or bookstore, the Chamber of Commerce, or your industry trade association for sales training, all you get is generic material – the same tired advice that your competitors get too.

He points out that when you dig deep and spend $10,000 for a fancy weekend training seminar, you get a cheerleading session and vague advice like: “Ask probing questions. Do your homework. Be persistent. Follow up.”  You already know that. And once you get home, no one is there to prompt you to do your homework, to be persistent, to follow up.  Your enthusiasm fades and you fall into your old patterns.

SalespreneurEDGE is different. And we know because corecubed has been there all the way trying what worked and using it.

SalespreneurEDGE will show you:

  1. How to decrease your sales cycle (this is huge)
  2. How to identify centers of influence
  3. How to create strategic alliances that make selling easier
  4. How to use the three different types of questions to move you forward

Simple methods. Powerful results.
Henry Pellerin is a successful sales professional. But that’s not all. He’s also an educator. He wants to share his method of growing businesses with people like us who have a business to grow--- but who don’t know all the secrets.

Part of a successful business strategy is to know when to seek out help. 

Even though you are an expert in your product or service and have a strategic marketing, design and PR partner such as corecubed, you probably are still missing the custom sales training component as the final piece of the puzzle in order to really ramp up your sales.

That’s where SalespreneurEDGE comes in.

This Web site is an affordable membership site that will entitle you to Henry’s exclusive resources, including:

  1. Goal Tracking Tools that you can use to measure your progress in your business
  2. Monthly Coaching Tips from Henry Pellerin to keep you focused and on target   
  3. Custom Sales Training that is unique to your situation
  4. Discussion Forum that lets you exchange ideas and problem-solve with others
  5. Valuable Quick-Read Articles that educate and inform you

If you want practical, nuts and bolts, no-nonsense advice on what it takes to be successful in sales, SalespreneurEDGE is for you.

Don’t wait for success to find you. Go find it at SalespreneurEDGE.

From Soup to Nuts

Like some of you reading this issue, Henry started his business from scratch. But, he knew the secret to success was to focus on his goals. That’s why he wasted no time in calling corecubed to help chart his course for marketing, public relations, and design. corecubed helped Henry Pellerin get off the drawing board and into action. Look what corecubed helped Henry accomplish within a year:

  1. Company Name (VantaEDGE)
  2. Logo Design (VantaEDGE)
  3. Web Site, including e-commerce and user forum (VantaEDGE and SalespreneurEDGE)
  4. Corporate Identity: letterhead, envelopes, business cards, presentation folders, etc.
  5. Sales Sheets
  6. PowerPoint Presentation Template
  7. Marketing Strategy, (including SEO: search engine marketing strategy)
  8. Sales Training Manual
  9. Research: to jump start his new business idea!

Have you checked your course lately? Maybe it’s time to call corecubed and get some of those projects off your drawing board.

corecubed can help! For more information on how corecubed can help your company plan for the future by assessing your needs, then building and implementing a strategic marketing plan using SMART goals, or if you would like to learn more about our PR services, visit us online at www.corecubed.com, contact us at 1-800-370-6580, or email us at info@corecubed.com. Watch your company grow the SMART way in 2007.

In the meantime, remember…

The winds and waves are always on the side of the ablest navigators.
- Edward Gibbon

The secret to success is constancy of purpose.
- Benjamin Disraeli, British statesmen

It is no use saying ‘we are doing our best.’ You have got to succeed in doing what is necessary.
- Winston Churchill, British statesman

One accurate measurement is worth a thousand expert opinions.
- Grace Murray Hopper, Admiral, U.S. Navy

Happy almost spring from corecubed. Thanks for reading!

 

 

 

corecubed.com
800-370-6580 ext.#5
info@corecubed.com

© 2007 corecubed

 

Special Offer for Powering the Core readers:

Sign up for a membership at SalespreneurEDGE for only $49 a month. As a special introduction, you can join for 3 months and get the first month free. And if after 90 days you are not completely satisfied, you can request a full refund. There’s no risk.

 

Testimonials about
Henry Pellerin

“Business owners who find out about Henry Pellerin are in for a treat. I envy those who are just starting out. By using techniques taught by Henry, they will undoubtedly jump-start their success. Henry’s keen financial skills and recommendations recently reinvigorated our sales potential. For example, he suggested that instead of responding to new business inquiries by email, we telephone them. This one simple change improved our close rate by 100% the first month. You can bet this is our new policy.”
– Merrily Orsini, Managing Director, corecubed

 

Until she started working with Henry Pellerin, our friend Lorna called herself a “sparkle brain” – it may sound like a compliment, but what she meant was that her thoughts were all over the map and she jumped from one idea to another. She lacked focus.

Read what she says now:

“I was the ‘accidental business owner’ when I met Henry Pellerin. He has whipped me into shape and as a result, last year I earned more than the year before. With ongoing guidance from Henry, I stay laser focused on the goals I’ve set. I’ve written them down and look at them every day. If something comes up, I look at my goals and if that ‘thing’ doesn’t fit in with my goals, I’ve learned to say ‘no.’

Henry reminded me of something that I had forgotten: I can do whatever I want. That  – plus the virtual assistant I hired as a result of working with Henry – has made a world of difference.”
– Lorna Engleman, M.D., San Antonio, TX

If I had to pinpoint Henry’s approach to running a business, it would be, ‘Let’s produce results.’ With his direction, we have. He’s been a goldmine to us so far.”
– Tammy Brown, Creative Director, corecubed

 

 

Other Web sites that corecubed operates


www.corecubed-pr.com details the public relations component of corecubed’s integrated marketing communications capabililties. Showcased are the various media where corecubed has received hits for clients.


www.marketeldercare.com has some great resources for caring for the elderly, plus good information on our special home care and consulting services.


www.markethomecare.com has design templates and product assistance for home health care companies.


www.startprivateduty.com is a resource for a home care manual of operations.

www.caring-resources.com is a resource
for caring.


Visit Merrily Orsini’s mature-senior-elder marketing blog at www.marketseniorcare.com.