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December 2006 online newsletter Have you started creating your New Year’s resolutions for your business yet? If not, this month’s newsletter is full of ideas that will help get you on your way to Creating Success in 2007. All of us at corecubed wish you a wonderful holiday season and a prosperous new year! Here’s what you’ll find in this month’s newsletter
We hope this issue is helpful to you. Please email us with your feedback and ideas for future articles. Thank you!
Success in 2007: Create SMART Goals In last month’s newsletter, we presented why it is important to use a “balanced scorecard” when evaluating your company. (See corecubed November 2006 Powering the Core newsletter) Relying on the “bottom line” as a means of measuring a company’s performance is important in showing what has happened in the past, but it provides no guidance on the company’s current or future performance. Using a balanced scorecard can assist in measuring leading and current indicators as well as lagging ones, thus providing a more in-depth idea of not only where the company has been, but also where it’s going, and assist in planning where you want the business to be. Strategically looking at many factors and taking into account non-quantitative factors, such as government regulations, company policies and customer relations, group dynamics and employee work ethic will help identify what actions need to be taken by the company, and the balanced scorecard measurement will boost the company’s ability to achieve its stated mission.
Patty PR and the Case of the Hungry Bistro A dark night in a city that knows how to expose company secrets, but on the corner of Calamity and Success Streets, one woman is still trying to save the world from bad marketing and the mullet. It was the night before Christmas and all through my house, the only creature stirring was growling in my stomach. Deciding to forgo my usual Chinese Heaven fare due to a recent event involving teriyaki smelling of old men’s feet after a day in polyester sneakers without socks, I chose to haunt a little Italian bistro recently opened at the corner.
So what do elder care and dog waste management have in common? Read Doo Care’s success story to find out.
For more information on how corecubed can help your company plan for the future by assessing your needs, then building and implementing a strategic marketing plan using SMART goals, or if you would like to learn more about our PR services, visit us online at www.corecubed.com, contact us at 1-800-370-6580, or email us at info@corecubed.com. Watch your company grow the SMART way in 2007.
corecubed.com
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