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November 2006 online newsletter The holidays are upon us! Once again, amazingly soon, it is time to pull out the cranberry sauce, make room for grandma’s famous dumplings and pop that Thanksgiving bird into the oven. It’s that time of the year in which we are often reminded to “count our blessings.” It’s also a great time to determine whether or not a business should count blessings or take action to change. It’s a great time to take stock of where a business stands both financially and strategically, and to adjust marketing accordingly. During the holidays, the market slows down, lots of people take time off, some businesses close or reduce hours and many enjoy a well-deserved annual break. It’s quiet – and quiet times are the best times to pause and review. And the best time to start thinking strategically, or to revisit a plan if there is one in place. Here’s what you’ll find in this month’s newsletter
We hope this issue is helpful to you. Please email us with your feedback and ideas for future articles. Thank you!
The “Bottom Line” is NOT a Rudder Is your business where it needs to be? Has your business met and surpassed the goals you put in place for it this year? (Hopefully you DID put goals in place.) What steps must be taken to ensure a successful future?
Having a plan and understanding the four “fields of influence” We’ve all heard about the importance of mission statements a thousand times before, but it cannot be stressed enough. You can’t begin evaluating your business (balanced scorecard or not), until you have a clear understanding of what your business was placed on this earth to do. There’s no point in measuring whether or not you are meeting your goals until you first define what your goals are. When you have a firm grasp of your company’s mission, you can then begin identifying and measuring the various factors that can affect your business’s pursuit of that mission in a positive or negative way.
The Showalter Group Success Story When leading grassroots and PAC effectiveness expert Amy Showalter needed dynamic public relations services to enhance her already successful business, The Showalter Group, Inc., she came to corecubed. The Showalter Group sought corecubed’s help to raise the profile and visibility of the company, and position Amy Showalter as a national leader in helping Fortune 500 companies and non-profit organizations establish PAC, grassroots and lobbying improvements within their organizations.Read more about The Showalter Group’s quest for media coverage
Marketing a business is integral to business growth and success, and determining the role marketing can play works only if these four fields of influence are being maximized to propel the company along its charted mission, strategically, with promotion of the products or services in tandem and in line with the mission. corecubed starts with a situational analysis of your company and works with you to provide a strategic plan to achieve your business goals using marketing by segments to identified targets. And measuring for success, we use proven techniques to determine what changes need to be made to get your business headed in the right direction for the coming year and beyond. We can assist you in using measurement to get all of your employees, departments and divisions in line to perform better to achieve that company mission and to chart the course for a better future for your company. Call us today! In the meantime, have a great Thanksgiving! For more information on how corecubed can assess your needs and build and implement a strategic marketing plan, visit us online at www.corecubed.com, contact us at 1-800-370-6580,or email us at info@corecubed.com. We can help take your company to the next level with our strategic integrated approach to marketing.
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