corecubed In the News
CARING Magazine
Merrily Orsini, MSSW, contributes monthly to CARING Magazine - read her articles here.
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Home Healthcare Management & Practice Journal: June 2009
Obtaining Referrals in the Face of Regulation | By Merrily Orsini
To purchase the article, visit http://hhc.sagepub.com/cgi/reprint/21/4/286
Leveling the Field: How Freestanding Agencies Compete with Hospital-Based Home Health Agencies | By Merrily Orsini
Freestanding Agencies need not be intimidated when hospital-based home health agencies emerge in their service area. This informative article describes how freestanding agencies may just have the upper hand, and notates information for developing relationships with key types of referral sources.
To purchase the article, visit http://hhc.sagepub.com/cgi/reprint/21/2/137
For businesses that provide products or services people only seek when the unexpected happens, marketing to potential users before the need arises can be a challenge. The solution is to implement a marketing strategy that networks for the worst.
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Small Steps Make Giant Strides With Self-Promotion | By Merrily Orsini
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7 Hot Business Ideas - Senior-care industry is booming.
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Orsini named to home care, hospice board.
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Merrily Orsini wins the Digital Age Entrepreneur award.
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Forget Slick Sales Copy - Instead, position your company as a helpful resource and watch clients come calling.
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corecubed named one of the 25 best women-owned companies.
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corecubed ranks among top women-owned companies in U.S. - A Louisville marketing, public relations and design agency has been recognized by Working Mother magazine as one of the nation’s 25 best women-owned companies.
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Working Mother names corecubed one of the 25 Best Women-Owned Companies for 2008!
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corecubed Honored by Working Mother Magazine.
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The Secrets to Their Success - Three true work at home tales.
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System Helps Home Care Agencies Boost Referrals - Until recently, many home care agencies didn’t have to think much about marketing… But times have changed.
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Turning to Plan B - Sometimes even the best business ideas need some adjustments - or a complete overhaul. corecubed client Benito’s as well as corecubed Managing Director Merrily Orsini are included in this article on business growth.
How to Manage Employees in Remote Locations - corecubed’s Merrily Orsini is quoted, and several employees were interviewed in this resourceful and informative article. Thanks to technology and globalization, more and more business teams are working together across state lines and international borders. Many corporations employ “dispersed teams,” where a manager in New York may communicate daily with colleagues in Boston, Los Angeles, and Singapore.
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Sponsorship Marketing: More Than Just Media Exposure - When was the last time you asked, “What is the real value of sponsoring this event?” When was the last time you asked, “How does this sponsorship fulfill our strategic marketing plan?”
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Gain Fashion Cents - At only 32, Jennifer Spiegelhalter has faced the exhilarating thrill and sleepless nights that come with small business ownership.
Louisville: Renaissance City of Glass - Look no further for a place that combines a warm, friendly atmosphere with one of the most progressive and cutting-edge contemporary glass experiences in the nation.
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Using Public Relations and Marketing to Generate Referrals and Sales - This article addresses how home health care managers and owners can use marketing and public relations to generate sales leads.
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Creating Buzz for Your Private Duty Agency: A Checklist for Home-Care Public Relations - When introducing a new business to the community or providing information regarding an existing business, there are some specific pieces of information you should include in your promotional materials.
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Rev Up Your CEU For Continuous Marketing - Take your continuing education program to the next level and you’ll not only garner 10% to 15% more referrals on average, you’ll also bring in thousands of dollars in new revenue.
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How to Craft and Deliver Direct Mail that will Generate Referrals - To achieve a direct mail campaign that will yield inquiries and sales, include information that is helpful to either the potential client or referral source. Matching wants and needs is crucial to your success with direct marketing.
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The home-care industry must address concerns as the number of older Americans increases - Since Kentucky State Data Center director Ron Crouch started alerting Kentuckians about the effects of an aging society several decades ago, and how Kentucky is ahead of the curve as to what America will look like as its citizens age, not much has changed in how we are approaching this phenomena.
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Merrily Orsini appointed to advisory board - The Private Duty Home Care Association, an affiliate of the National Association for Home Care and Hospice, has appointed Merrily Orsini to its advisory board. She is managing director of corecubed, a Louisville marketing communications firm. She was a pioneer in the geriatric home-care managed-business industry. — Charlie White
Core values: Entrepreneur Merrily Orsini - Merrily Orsini is the managing director of corecubed, formerly known as My Virtual Corp., which is an integrated marketing, design and public relations company. corecubed has eight full-time employees and nine associates who do contract work for the company. Orsini talked with Business First about her own career as an entrepreneur and her recommendations for the next generation of business professionals.
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Boost Your Bottom Line Through Positive Publicity - Have you ever turned on the news or picked up a newspaper and been surprised — or jealous — to find a profile on your biggest competitor? Public relations strategy is one of the most cost-effective ways to influence target audiences, establish trust and build credibility for your company. In this article, corecubed shows you how to showcase your achievements through positive publicity.
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Louisville’s First Lady of Home Care - Merrily Orsini turned social work lessons into a home-health legacy Merrily Orsini pioneered the geriatric in-home care business in Louisville in 1981 when she founded Eldercare Solutions. With a master’s in social work from the University of Louisville, Orsini used her education in social work and expertise in geriatrics to earn the trust of hundreds of families struggling to provide services to aging relatives.
In this article, Merrily Orsini discusses the basics of marketing for the private-duty industry and how to develop a strategic marketing plan. She also provides tips on building successful sales and using lead-generation strategy, providing readers with practical ideas for marketing success.
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As people seek ways to avoid institutionalized care, the increase in home health care and non-medical home services is quickly taking the place of other care options such as nursing homes. Article used with permission of the National Federation of Paralegal Associations, Inc. (C) 2005 National Federation of Paralegal Associations, Inc.
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In today’s media- and information-saturated world, there’s no substitute for instant name recognition. Referrals are won and lost in the few seconds it takes a potential client to determine their gut impression of your agency’s services.
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Brand establishment was the central theme of a seminar provided by Merrily Orsini, private duty manager-turned-marketing guru, at the 2005 NPDA Conference. From an article in the Private Duty Insider, “NPDA reports that 225 private duty managers attended its three-day meeting, the largest crowd drawn by the 650-member organization in the three-year history of its annual event. Nearly 100 attended the lesson delivered by Orsini, who was a private duty agency owner and manager for 17 years before changing professions.”
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Mentors help students find their way. Stephanie Mattingly couldn’t help being a little nervous. It was January 2003, and the University of Louisville junior was on the way to her first meeting with Merrily Orsini, the businesswoman selected to be her mentor. Orsini, president of My Virtual Corp., a Louisville business services company, had founded a string of successful companies and was an accomplished career woman by anyone’s measure.
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Counter bad private duty press with your own positive PR messages. Looking to generate good media for your private duty home care operation? “Before setting out a marketing/public relations campaign, it is imperative to understand who your customer is and the messages they should be getting about your company,” Merrily Orsini, president of My Virtual Corporation, told more than 150 attendees at last month’s second annual National Private Duty Association meeting in San Antonio, Texas.
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A Web-based communications agency, corecubed, was launched this month when officials of Louisville-based My Virtual Corp. decided to form a separate entity to focus on public relations, design and marketing.
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NewBiz: Small Biz Outlook Brighter, But Still Spotty.
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Louisville Magazine: Merrily Orsini: A Louisville “Woman to Watch”.
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New communications agency, corecubed, brings top talent, business-savvy expertise & a unique approach to meeting business communication needs.
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