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View Merrily Orsini's regular monthly articles in CARING Magazine. << click here >> |
April 2008: corecubed ranks among top women-owned companies in U.S.
A Louisville marketing, public relations and design agency has been recognized by Working Mother magazine as one of the nation’s 25 best women-owned companies.
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March 08: Women: The New Superheroes of PR? Increase in Women Owners Signals Leadership Shift
Merrily Orsini discusses women's changing roles in the PR industry and how to be a successful agency owner.
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March 08: Working Mother Magazine
Working Mother names corecubed one of the 25 Best Women-Owned Companies for 2008!
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March 08: corecubed Honored by Working Mother Magazine
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January 08: The Secrets to Their Success
Three true work at home tales.
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November 2007: System Helps Home Care Agencies Boost Referrals
Until recently, many home care agencies didn't have to think much about marketing.....But times have changed.
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September 2007 : How to Manage Employees in Remote Locations
corecubed's Merrily Orsini is quoted, and several employoees were interviewed in this resourceful and informative article. Thanks to technology and globalization, more and more business teams are working together across state lines and international borders. Many corporations employ “dispersed teams,” where a manager in New York may communicate daily with colleagues in Boston, Los Angeles, and Singapore.
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September 2007 : Turning to Plan B
Sometimes even the best business ideas need some adjustments--or a complete overhaul. corecubed client Benito's as well as corecubed Managing Driector Merrily are included in this artice on busingess growth.
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July 2007: Louisville: Renaissance City of Glass
Look no further for a place that combines a warm, friendly atmosphere with one of the most progressive and cutting-edge contemporary glass experiences in the nation.
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July 07, 2007: Gain Fashion Cents
At only 32, Jennifer Spiegelhalter has faced the exhilarating thrill and sleepless nights that come with small business ownership.
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June 07: Sponsorship Marketing: More Than Just Media Exposure
When was the last time you asked, “What is the real value of sponsoring this event?” When was the last time you asked, “How does this sponsorship fulfill our strategic marketing plan?”
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April 07: Using Public Relations and Marketing to Generate Referrals and Sales
This article addresses how home health care managers and owners can use marketing and public relations to generate sales leads.
March 07: How to Craft and Deliver Direct Mail that will Generate Referrals
To achieve a direct mail campaign that will yield inquiries and sales, include information that is helpful to either the potential client or referral source. Matching wants and needs is crucial to your success with direct marketing.
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March 07: Rev Up Your CEU For Continuous Marketing
Take your continuing education program to the next level and you’ll not only garner 10% to 15% more referrals on average, you’ll also bring in thousands of dollars in new revenue.
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March 07: Creating Buzz for Your Private Duty Agency: A Checklist for Home-Care Public Relations
When introducing a new business to the community or providing information regarding an existing business, there are some specific pieces of information you should include in your promotional materials.
Feb 16, 2007: Home-care industry must address concerns as number of older Americans increases
Since Kentucky State Data Center director Ron Crouch started alerting Kentuckians about the effects of an aging society several decades ago, and how Kentucky is ahead of the curve as to what America will look like as its citizens age, not much has changed in how we are approaching this phenomena.
July 06: Merrily Orsini appointed to advisory board.
The Private Duty Home Care Association, an affiliate of the National Association for Home Care and Hospice, has appointed Merrily Orsini to its advisory board. She is managing director of corecubed, a Louisville marketing communications firm. She was a pioneer in the geriatric home-care managed-business industry. — Charlie White
July 06: Core values: Entrepreneur Merrily Orsini
Merrily Orsini is the managing director of corecubed, formerly known as My Virtual Corp., which is an integrated marketing, design and public relations company. corecubed has eight full-time employees and nine associates who do contract work for the company. Orsini talked with Business First about her own career as an entrepreneur and her recommendations for the next generation of business professionals.
May 06: Boost Your Bottom Line Through Positive Publicity
Have you ever turned on the news or picked up a newspaper and been surprised -- or jealous -- to find a profile on your biggest competitor? Public relations strategy is one of the most cost-effective ways to influence target audiences, establish trust and build credibility for your company. In this article, corecubed shows you how to showcase your achievements through positive publicity.
March 06: Louisville's First Lady of Home Care
Merrily Orsini turned social work lessons into a home-health legacy
Merrily Orsini pioneered the geriatric in-home care business in Louisville in 1981 when she founded Eldercare Solutions. With a master’s in social work from the University of Louisville, Orsini used her education in social work and expertise in geriatrics to earn the trust of hundreds of families struggling to provide services to aging relatives.
February 06: In this article, Merrily Orsini discusses the basics of marketing for the private-duty industry and how to develop a strategic marketing plan. She also provides tips on building successful sales and using lead-generation strategy, providing readers with practical ideas for marketing success.
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October/November 05: As people seek ways to avoid institutionalized care, the increase in home health care and non-medical home services is quickly taking the place of other care options such as nursing homes. Article used with permission of the National Federation of Paralegal Associations, Inc. (C) 2005 National Federation of Paralegal Associations, Inc.
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August 2005: In today’s media- and information-saturated world, there’s
no substitute for instant name recognition. Referrals are
won and lost in the few seconds it takes a potential
client to determine their gut impression of your
agency’s services.
Which means your agency needs to push beyond traditional print, radio or television advertising into the less tangible, but far more powerful,world of branding.You need
a strong, positive brand that conveys a sense of quality and
standards and makes potential customers trust your services
before they’ve even sampled them.
<<read more>>
April 2005: Brand establishment was the central theme of a seminar provided by Merrily Orsini, Private Duty manager-turned-marketing guru, at the 2005 NPDA Conference. From an article in the Private Duty Insider, "NPDA reports that 225 private duty managers attended its three-day meeting, the largest crowd drawn by the 650-member organization in the three-year history of its annual event. Nearly 100 attended the lesson delivered by Orsini, who was a private duty agency owner and manager for 17 years before changing professions."
Spring 2004: The Pathfinders: Mentors help students find their way. Stephanie Mattingly couldn't help being a little nervous. It was January 2003, and the University of Louisville junior was on the way to her first meeting with Merrily Orsini, the businesswoman selected to be her mentor.
Orsini, president of My Virtual Corp., a Louisville business services company, had founded a string of successful companies and was an accomplished career woman by anyone's measure.
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April 6, 2004: Counter bad private duty press with your own positive PR messages. Looking to generate good media for your private duty home care operation?
"Before setting out a marketing/public relations campaign, it is imperative to understand who your customer is and the messages they should be getting about your company," Merrily Orsini, president of My Virtual Corporation, told more than 150 attendees at last month's second annual National Private Duty Association meeting in San Antonio, Texas.
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November 3, 2003: A Web-based communications agency, corecubed, was launched this month when officials of Louisville-based My Virtual Corp. decided to form a separate entity to focus on public relations, design and marketing.
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October 28, 2003: New communications agency, corecubed, brings top talent, business-savvy expertise & a unique approach to meeting business communication needs.
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October 22, 2003: Louisville Magazine: Merrily Orsini: A Louisville "Woman to Watch"
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October 18, 2003: NewBiz: Small Biz Outlook Brighter, But Still Spotty
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For media inquiries please contact:
Amy Chilla, PR/Marketing Specialist
amy.chilla@corecubed.com
800.370.6580 X 2
949.218.0312 Pacific
949.573.7830 Mobile
www.corecubed.com
View the corecubed online media kit.
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