Case Studies: Showalter Group Case Study

The Showalter Group Case Study

corecubed generates media attention raising profile of The Showalter Group

When leading grassroots and PAC effectiveness expert Amy Showalter needed dynamic public relations services to enhance her already successful business, The Showalter Group, Inc., she came to corecubed.

The Showalter Group sought corecubed’s help to raise the profile and visibility of the company, and position Amy Showalter as a national leader in helping Fortune 500 companies and non-profit organizations establish PAC, grassroots and lobbying improvements within their organizations. Since August 2002, corecubed has worked with The Showalter Group as a communications partner to boost media attention of the business and generate third-party endorsements for Showalter’s work in the political arena.

corecubed works closely with Showalter to write news announcements, pitch and secure guest column articles in industry and business publications and strategize the best ways to get key messages out to target audiences.

Showalter’s byline has appeared regularly in Washington D.C. publications that cover Congress. An April 24,2007, op-ed about corporate grass-roots campaigns appeared in “The Hill.” Six months earlier, a column about Wal-Mart corporation's efforts to organize a voter-registration drive among its employees also appeared in “The Hill.” Another op-ed about efforts by some congress members to make it more difficult for constituents to send their representatives emails was published in the July 10, 2006, issue of "Roll Call," another Washington D.C.-based newspaper that covers Congress. A Showalter bylined story about how to organize a grassroots campaign was featured in the November/December 2006 issue of Grassroots Fundraising Journal.

Although The Showalter Group already had an impressive list of national clients including the American Heart Association, International Dairy Foods Association and New York Life Insurance, Showalter wanted to raise her company’s profile in her local state of Ohio. Two guest columns secured and written by corecubed for the Cincinnati Enquirer and the Cincinnati Business Journal were part of corecubed’s strategy to elevate The Showalter Group’s local profile and build a local client base.

An article, researched and written by corecubed, for the Philadelphia Business Journal about Showalter’s client, Auntie Anne’s, helped establish the value of grassroots efforts and how they can help corporations influence legislation. Another media hit, published in Nonprofit World, is a column Showalter wrote about the Denver Children’s Hospital and its excellent grassroots advocacy work.

In early 2004, an impressive article about The Showalter Group appeared in the Dallas Business Journal, thanks to the hard work of corecubed’s media relations experts. The feature article, appropriately titled, “Empowering the People” profiled Showalter’s successful efforts for Dallas-based Southwest Airlines, and enforced the value of empowering a workforce to make a difference, the heart of The Showalter Group’s work.

corecubed has positioned Amy Showalter as a leader in her field through close communication with media outlets that rely on Showalter as an expert resource for their stories.

“You know what it is the editors are looking for, and you certainly do get results.

Thanks so much for your great work."

Amy Showalter

Newsletter Sign Up | How Can We Help | Refer a Client | Special Events