Case Studies: Flame Run Gallery

Media coverage brings local and national attention to

Flame Run Glass Studio and Gallery. Owner/Artists

Brook Forrest White, Jr. and Susie Slabaugh featured.

Public relations strategy maximizes audience for thriving studio and artists

Flame Run Glass Studio and Gallery first approached corecubed for PR help in 2004 for assistance in publicizing their July 2004 opening in a renovated tractor supply building in Louisville’s East Market Street Arts District. After completing corecubed’s first task of convincing city officials to extend a bus route to include Flame Run for a popular gallery event on the first Friday of every month, the gallery successfully launched its presence in the local art scene.

Since opening, Flame Run’s reputation, as well as the renown of its artists, has grown locally and nationally, due in no small part to corecubed’s PR strategy which includes press releases and media pitches for ongoing coverage of new gallery exhibits, new commissions and installations. corecubed also works regularly to assist Flame Run in the upkeep of a meaningful and targeted database of local, regional and national collectors and art lovers which assists in publicizing the gallery’s events and classes through direct mail campaigns.

Flame Run is now positioned as a trendy contemporary art glass gallery and the premier hot shop in Louisville. corecubed continues to garner media attention for Flame Run, whose exhibits are regularly featured in several local, regional and national arts listings. Hits include the Cincinnati Enquirer, Courier Journal, Business First, Evansville Living, Lexington Herald Leader, American Craft, American Style, Niche, Arts & Antiques, Arts Across Kentucky, LEO Weekly, Velocity Weekly, Ceramics Monthly, Kentucky Monthly, Kentucky Living, Louisville Magazine and Southern Living.

corecubed has gained media exposure not only for the gallery’s exhibits, but for their community projects as well. Brook White’s installation of a glass wall sculpture at Evansville’s Deaconess Hospital received press, and the collaborative work with students at area grade schools and high schools creating glass sculptures as part of an educational process has garnered media attention. Flame Run artists have also designed glass sculpture awards for local organizations as well as businesses, and a design award for GE’s new jet engine blade was recently featured in Business First. Every November and December, corecubed assists in marketing and PR efforts around Flame Run’s annual holiday ornament blow, in which the public are invited to experience blowing glass by creating their own personal glass bulb ornament.

corecubed is now maintaining and updating Flame Run’s Web site, with a complete re-design in the works. Other efforts are underway to better introduce corporations to Flame Run’s hand blown personalized awards and gifts and corecubed is also working on organizing and promoting Flame Run’s first juried art exhibit, “Twist & Shout” a glass art exhibit inspired by the Beatles and coordinated with Louisville’s annual Abbey Road on the River festival.

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