Merrily Orsini


	Personal Motto: Onward and upward!
	Specialties
	Strategic thinking Schmoozing That vision thing

Merrily Orsini, MSSW,
Managing Director

Merrily Orsini is a multiple award-winning business leader, community activist and serial entrepreneur based in Louisville, Kentucky, who was a pioneer in the home care industry, creating a geriatric care managed model of care in 1981. After selling that business in 1996, Orsini started building corecubed, an integrated marketing communications company, that tells clients’ stories to help them sell products or services. corecubed’s specialty is monthly marketing communications with a special niche in servicing businesses that offer products or services that are considered “at need”, meaning that the consumer may not be interested in the product or service until the need arises.
Inducted into the Entrepreneur of the Year Institute after receiving the Ernst and Young Entrepreneur-of-the-Year award, Orsini was also a part of the corecubed team winning the coveted Public Relations Society of America’s (PRSA) Bronze Anvil Award in 2007, was honored by corecubed’s winning of one of Working Mother Magazine’s Best Women-Owned Companies in America in 2008, and was named Digital Entrepreneur of the Year by Louisville Magazine in 2008.

She serves on the Board of Directors of the National Association for Home Care and Hospice and is Chair of the Private Duty Homecare Association. Earlier in her career she was appointed a 1995 delegate to the White House Conference on Small Business, and in 1996 the National Association of Women Business Owners named her a Woman Business Owner of the Year for Kentucky. In 1990 she was Kentucky’s delegate to the prestigious National Leadership Institute on Aging. Orsini was also the first female president of the downtown Louisville Rotary Club in 1998-1999.

Nationally, she serves as keynote speaker and workshop presenter, writes articles in several national business and home care publications, produces educational materials and actively works on planning conferences. Orsini holds a Masters degree from the University of Louisville.

Her strengths lie in her strategic thinking process, insights into businesses, her in-depth knowledge of home care and the aging and chronic illnesses that affect seniors, and the ability to effectively target and reach consumers in a variety of industries.

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Merrily Orsini, MSSW, Managing Director

Merrily Orsini, MSSW,
Managing Director